Results, sorted by situation

Big elsewhere, flat on TikTok

Monthly GMV for a 9 figure US coffee brand, up 147% in two months on 4,228 orders, driven by 14,159 creators posting 27,908 videos in 30 days.

Starting from almost nothing

Gross sales over 151 days for Ancient Remedies, a UK wellness brand, from a cold start. December alone did £175,809.

Ads that will not return

Gross revenue at a 4.01x return on $14,514 of GMV Max spend in 30 days for Fat & Weird Cookie, a US food brand, 1,325 orders at $10.95 each.

Steady months, not spikes

GMV over 5 months for Gyal Braids, a US hair brand, up 120% on the previous 5, from steady creator output every week instead of one viral spike.

Steady months, not spikes

GMV in a single 28 day window for a US brand, up 110% on the previous 28 days, across 2,822 orders from 2,759 new and returning customers, with the daily line holding rather than spiking.

A category nobody expects

GMV Max gross revenue in 90 days for Hayley Grace’s book Save Me an Orange at a 3.78x return, 21,484 orders at $4.19 each, while the shop did $211K in GMV across April and May.

An agency left us with nothing

GMV in 90 days for Jecca Blac, a UK beauty brand, rebuilt after a mass sampling push failed, with about 50 vetted creators and none on retainer.

Live, but moving slowly

GMV in August 2026 for a US health and wellness brand, up 145% on July, with the final 7 days alone at $53,757.

Live, but moving slowly

GMV in 28 days for a US wellness brand, up 203%, with the final 7 days alone at $34,049, up 334%.