Case Study · Starting from almost nothing
£557K gross sales in 151 days from a cold start: Ancient Remedies case study
Ancient Remedies, a UK wellness brand, had a good product and a TikTok Shop that had gone quiet. The daily line below starts at zero in September 2025. Across the 151 days from November 1, 2025 to March 31, 2026 the shop did £557,782 in gross sales and 16,441 orders.
TikTok Seller Center, September 9, 2025 to March 8, 2026, untouched. The daily line starts at zero, climbs through November, peaks near £8,000 a day the week before Christmas, and is still running at £2,000 to £4,000 a day in March. Figures in GBP. Results are from a specific client account, vary by brand, and are not guaranteed.
The starting point
A wellness brand with a good product and a TikTok Shop that had gone quiet, sitting at around £1,000 a month. No creator network, no affiliate program, no system. Wellness is a trust category, so there was no version of this that worked by throwing samples at whoever answered, and the product is consumable, so every sample is a recurring cost that has to earn its place.
What we did
- Picked creators by hand. Every creator vetted for wellness and health specifically, screened for content quality, niche fit, and posting consistency rather than follower counts.
- Armed every creator with a specific brief. Specific angles, hooks already working in the wellness category, reference videos, and clear CTAs, delivered as a visual deck plus a quick reference one pager.
- Trained the community every day. Daily content direction, feedback on drafts, and visible wins, so posting rates kept climbing instead of fading after the first video.
- Rewarded performance on 2 tracks. Tiered bonuses for GMV generated and for videos posted, on top of competitive commission, so new creators and proven sellers both had a reason to keep publishing.
- Put nothing into paid until it had earned its place. GMV Max went only behind creator videos that were already converting organically, scaled gradually with proper stabilization windows.
The results
- £557,782.88 in gross sales between November 1, 2025 and March 31, 2026, 151 days
- £382,765.32 GMV in the same window, from 16,441 orders and 16,322 buyers
- Gross sales up 2.94K percent on the previous 151 days, as the dashboard displays it, which is about 30 times what the shop did in the 151 days before
- £353,941.33 GMV between September 9, 2025 and March 8, 2026, £327,550.58 of it as estimated net revenue
- December 2025 alone: £175,809.27 in gross sales, £117,646.68 GMV, 5,159 orders and 5,140 buyers, up 147.82 percent on the previous 31 days
The whole 151 days, November 1, 2025 to March 31, 2026, untouched. This is the number to judge the work on.
The strongest month inside that run, December 1 to 31, 2025, untouched.
Why it worked
Sequencing. The creator engine was earning before a single ad ran, which meant the ad system had a library of proven content to amplify instead of cold creative to gamble on. Spikes from viral videos were reinvested into more creators and more content, which is what turned a quiet shop into a five month curve. Month 1 builds, month 2 optimizes, month 3 pays out, and the chart at the top of this page is what that looks like when nobody pulls the plug in week 3. This is the system we run for every client, step by step, in our Zero To 1 strategy, and the creator side of it is our affiliate and creator program.
December is peak season for wellness gifting, so the single month figure is a strong month rather than a typical one.
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