Read this before you judge the rest

What our results do not show

9 case studies from more than 60 brands. These are the strong ones, which is what a results page is, and you should read them knowing that. Here is what they leave out.

The brands still in month 1 or 2

The curve in these cases is real and it is also slow at the start. We have shops sitting flat right now that we expect to look like Ancient Remedies by Christmas. We are not going to show you a flat line and ask you to trust a forecast.

The ones that did not work

Mostly they share a cause. Sampling stopped. A brand that commits to 1,000 samples a month and ships 150 does not get these numbers, and no amount of creator management fixes it. If sampling is going to be a fight internally, that is worth knowing before you hire anybody.

Every window we could have picked

Where a result shows a tight window and we have the wider one, the wider number is on the same page. Fat & Weird Cookie is the example: 4.72x over its best 19 days, 4.01x over the full 30. We would rather you saw both than found the second one yourself.

Every result page ends with its own limitation, in one line. Back to the results

Want the honest read on your shop?

Book a strategy call. We will look at your product, your margins, and your sampling budget, and tell you whether we think this works for you before we talk about anything else.

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