We turn TikTok Shop into your #1 discovery channel
The Brand Buddies is a TikTok Shop agency for DTC brands. We run the creators, content, and ads that turn TikTok Shop discovery into your biggest sales channel.
Hitting $50K a day is normal for us when we scale a brand, and we do it consistently. These dashboards are a 9 figure US coffee brand we run, in our 3rd month on the account. For some category leaders we are hitting $100K+ in a single day. And it does not only lift TikTok Shop sales: Amazon and Shopify grow with it.
TikTok Shop Seller Center
TikTok Shop Seller Center
TikTok Shop Seller Center
TikTok Seller Center, 1 day per dashboard. Screenshots untouched, no shop name on this view.
$50K+ dayGMV in a single day$51,945.041,447orders in the same 24 hours.
$100K+ in a single day for some category leaders we scale
The lift does not stop at TikTok Shop: Amazon and Shopify grow with it
Each card starts with the situation the shop was in. Named where we are allowed to name them.
Big elsewhere, flat on TikTok
$706K
Monthly GMV for a 9 figure US coffee brand: $65,459 in July, $706,936 in the 30 days to October 12, on 19,810 orders, with $50K+ days now normal. The engine: 27,908 creator videos in one 30 day window.
GMV in a single 28 day window for a US brand, up 110% on the previous 28 days, across 2,822 orders from 2,759 new and returning customers, with the daily line holding rather than spiking.
GMV Max gross revenue in 90 days for Hayley Grace’s book Save Me an Orange at a 3.78x return, 21,484 orders at $4.19 each, while the shop did $211K in GMV across April and May.
Every case with the dashboards behind it, right here. Scroll sideways, or tap any dashboard to open it full size.
Official TikTok Shop Partner
TikTok Shop case studies
US and UK. 2025 to 2026.
Names are used where we are allowed to use them.
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Brand BuddiesStart
Find the one that looks like you
6 of the 60+ shops we have run, picked because each one started somewhere different. Read the row that sounds like yours. You do not need the rest.
Brand BuddiesFind yours
Brands we have scaled
Hayley Grace
A selection. 60+ brands scaled on TikTok Shop.
Brand BuddiesFind yours
Name withheld, NDA1 Jul to 12 Oct 2026
Coffee, US
$65,459 to $706,936 by month 3
$706,936GMV, 30 days
19,810Orders
+249%vs prior 30 days
After, 13 Sep to 12 Oct 2026
Brand BuddiesUS coffee brand
Name withheld, NDA1 day each
What normal looks like
$50K a day is normal for us
$53,619GMV, 1 day
1,756Orders, 1 day
$100K+Category leaders, 1 day
A normal $50K+ day for this shop
Brand BuddiesUS coffee brand
US coffee brand
A 9 figure DTC brand, huge everywhere else and flat here. July, the month before we took it over, closed at $65,459 and 1,322 orders.
The part most brands never see is underneath the number. In the 30 days to 6 September, 14,159 creators posted 27,908 videos, and creator attributed GMV was $103,138, up 322%.
What we changed
Sampling went from a few hundred a month to thousands a day.
Every creator briefed from their own content, never a template.
A community of 20,000+ creators across different channels, run daily, with cash campaigns on top of commission.
Brand BuddiesUS coffee brand
US coffee brand
Before, July 2026The creator engine, 8 Aug to 6 Sep 2026
This brand had awareness we did not have to build. The constraint was purely how many creators were holding the product. A brand without that recognition takes longer to reach the same curve.
Brand BuddiesUS coffee brand
Name withheld22 Sep to 10 Oct 2025
Food, US
4.72x on $7,147 of ad spend
4.72xReturn on ad spend
$33,734Gross revenue, 19 days
$8.92Cost per order
The 19 day window
Brand BuddiesUS cookie brand
US cookie brand
Creator videos existed and were not turning into paid sales. GMV Max could not spend its daily budget, because there was not enough fresh creative flowing in. Creative fatigue by day 4 or 5, then pause, restart, repeat.
Over 19 days: $33,734 gross on $7,147 of spend, 801 orders at $8.92 each. The affiliate side was built first, so there was always something worth putting spend behind.
What we changed
Built the affiliate side first, then pushed only videos that were already selling.
Got 2 to 4 videos per creator per week so the campaign never ran dry.
Left campaigns alone for 3 to 4 days, and changed nothing before day 5.
Brand BuddiesUS cookie brand
US cookie brand
The full 30 days
4.72x is the tightest 19 day window. Across the full 30 days, with spend up 92% on the 30 days before, the same account returned 4.01x on $14,514 and 1,325 orders at $10.95 each. Plan a budget against 4.01x, not 4.72x.
Brand BuddiesUS cookie brand
Nov 2025 to Mar 2026
Wellness, UK
£1,000 a month to £557,782 from a cold start
£557,782Gross sales
16,441Orders
151Days
The peak month, Dec 2025
Brand BuddiesAncient Remedies
Ancient Remedies
Good product, shop had gone quiet, sitting at around £1,000 a month. No creator network, no affiliate program, no system. Wellness is a trust category, so there was no version of this that worked by throwing samples at whoever answered.
Over 151 days the shop did £557,782 in gross sales across 16,441 orders and 16,322 buyers. December alone closed at £175,809 gross and 5,159 orders, up 147% on the month before.
What we changed
Picked creators by hand, vetted for wellness and health specifically.
Trained them every day in a community, with bonuses to keep people posting.
Put nothing into paid until it had earned its place organically.
Brand BuddiesAncient Remedies
Ancient Remedies
151 days to 31 Mar 2026The line starting at zero
December is peak season for wellness gifts, so the single month figure is a strong month rather than a typical one. The 151 day number is the one to judge us on, and it is the one we led with.
Brand BuddiesAncient Remedies
1 Sep to 30 Nov 2025
Beauty, UK
£167,761 in 90 days, with nobody on retainer
£167,761GMV, 90 days
+873%Revenue growth
0Creators on retainer
1 Sep to 30 Nov 2025
Brand BuddiesJecca Blac
Jecca Blac
A gender inclusive beauty brand with a loyal community. The creator pipeline was dry and the ads were spending for nothing. They had already tried the blast samples at hundreds approach. Creators posted once and disappeared.
Around 50 trained creators did it, and not 1 of them was on a retainer contract. £113,741 of that £167,761 came through as net revenue.
What we changed
Rebuilt the creator pipeline by hand instead of by volume.
Ran a trained community and added performance bonuses.
Put only proven content behind paid.
Working without retainers was possible here partly because the brand already had a loyal community to recruit from. A brand with no existing audience usually needs a few paid creators early to get the first content moving.
Brand BuddiesJecca Blac
Hayley Grace3 Mar to 1 Jun 2026
Books, US
$339,690 through GMV Max, on a book
$339,690Gross revenue, 90 days
3.78xReturn on ad spend
21,484Orders
GMV Max, 3 Mar to 1 Jun 2026
Brand BuddiesHayley Grace
Hayley Grace
Not a category anyone would pick to start on TikTok Shop, which is exactly why it is in here. If the system only worked on supplements and snacks it would not be a system.
Spend crossed $89,000 across 3 months and cost per order fell 12% while we were scaling. On the organic side, from 1 April to 1 June, 14,801 orders and $211,018 GMV, up 43%. A single 28 day window did $101,144 across 6,990 orders.
What we changed
Built GMV Max campaigns on the winners only, then scaled them slowly.
Kept a trained creator base producing so the paid side always had fuel.
Watched the daily line rather than the monthly average, so nothing got scaled on a good week.
Brand BuddiesHayley Grace
Hayley Grace
The organic side, 1 Apr to 1 Jun 2026A single 28 day window, to 11 May
This worked because the content was made for people who actually read the book, rather than chasing whatever was trending. A brand that needs its audience built from scratch does not get this curve in 3 months.
Brand BuddiesHayley Grace
Jan to Jun 2026
Hair, US
$260,000 across 5 straight months
$260,000GMV
5,441Orders
5Months, no gaps
5 months, 1 Jan to 1 Jun 2026
Brand BuddiesGyal Braids
Gyal Braids
Anyone can catch a good week. 5 months is a system. GMV more than doubled on the previous period, and the daily line never fell off a cliff. That flatness is the whole point of this case, and it is the hardest thing on this platform to produce.
A separate 28 day window, to 22 June, did $48,275 across 1,147 orders, up 35%, which is what a normal month looks like once the engine is running rather than being pushed.
What we changed
Kept creator output steady every week instead of chasing spikes.
Replaced tired creators before the numbers dipped, not after.
Held paid at a return that protected margin rather than buying a record month.
Brand BuddiesGyal Braids
Gyal Braids
A single 28 day window, to 22 Jun
A steady line is less impressive to look at than a spike. It is also the only shape that pays a team, holds stock and survives a quarter.
Brand BuddiesGyal Braids
Other shops, same system
More shops and more months, run the same way.
$13,129 ad revenue, 5.05x on $2,600, 22 to 28 Sep 2025
$37,018 GMV, November 2025, 1,312 orders
£72,495 GMV, £49,255 net revenue, 22 Sep to 23 Oct 2025
$14,363 GMV, 7 days, 362 orders, up 51%
Brand BuddiesOther shops
Other shops
£12,216 GMV, 7 days, 864 customers, up 661%
$53,497 GMV, 28 days, 1,384 orders, up 144%
$69,158 GMV, 28 days, 2,272 orders, up 250%
$53,757 GMV, 7 days, 1,191 orders, up 47%
Brand BuddiesOther shops
Other shops
$154,513 GMV, August 2026, 3,374 orders, up 145%
$130,258 GMV, 28 days, 2,822 orders, up 110%
$34,049 GMV, 7 days, 1,173 orders, up 334%
$56,025 GMV, 28 days, 1,994 orders, up 203%
Brand BuddiesOther shops
Other shops
$113,778 GMV, 28 days, 7,776 orders, up 23%
£156,799 GMV, 28 days, 4,260 customers, up 42%
$56,214 GMV, 28 days, 1,335 customers, up 149%
Brand BuddiesOther shops
The same things happened every time
Different countries, categories and starting points. The work underneath them was the same work.
01AuditWe map the catalog, the margins and the current shop setup before touching anything.
02StrategyWe pick the hero, the creator type and the angles most likely to scale for this specific product.
03RecruitCreators are picked by hand, never mass approved. Every applicant is vetted before a sample ships.
Brand BuddiesThe system
The system
04CreateEvery creator gets a specific brief built from hooks already working, with reference videos. Not a paragraph of product information.
05ScalePaid only ever follows proven content. In every case here, GMV Max went on after there was something worth amplifying.
06OptimizeWinners scaled, losers cut, every week. Month 1 builds, month 2 optimizes, month 3 pays out.
Brand BuddiesThe system
The community is the part that compounds.
Daily presence, feedback on individual videos, and cash campaigns on top of commission. It is what turns somebody who posted once into somebody who posts every week, and it is the difference between a creator list and a creator system.
Brand BuddiesThe system
What this pack does not show you
These are the strong ones, which is what a case study pack is, and you should read them knowing that.
The brands still in month 1 or 2
Every curve in this pack was slow at the start. We have shops sitting flat right now that we expect to look like by Christmas. We are not going to show you a flat line and ask you to trust a forecast.
Brand BuddiesWhat it leaves out
What it leaves out
The ones that did not work
Mostly they share a cause. Sampling stopped. A brand that commits to 1,000 samples a month and ships 150 does not get these numbers, and no amount of creator management fixes it. If sampling is going to be a fight internally, that is worth knowing before you hire anybody.
Every window we could have picked
Where a case shows a tight window, the wider number sits in the same case. is the example. We would rather you saw both than found the 2nd one yourself.
Brand BuddiesWhat it leaves out
Make TikTok Shop your #1 discovery channel
Book a strategy call and we will open any dashboard in this pack live, date filters on screen, and show you how it applies to your shop.
The Brand Buddies is a TikTok Shop agency run by Haseef Bashir and Sohaib Akbar. We have scaled 60+ brands across the US and the UK, and we treat your shop like it is our own.
You can trust their approach. Their unique strategies work wonders, and I highly recommend them!
Jecca BlacFounder
★★★★★
They did not just give advice, they built us a system. The WhatsApp community and creator training were game changers.
Ancient RemediesFounder
We do not take every brand
This works when the fit is right. Judge yourself against the list.
For you if
You sell a physical product that demos well on video
You are live on Shopify, Amazon, or retail and ready to open the TikTok channel, or already on TikTok Shop and stuck
You can invest in creators, samples, and ad spend, not just a retainer
You want one responsible team
Not for you if
You sell services or dropship trends
You expect virality in week 1 instead of a system by month 3
You are not ready to ship samples to creators
You want tasks done cheap, not a channel built
Founder led and deliberately small: every account is run by the people on this page, which is why we do not take every brand.
Questions
Answers before you book
We manage your TikTok Shop end to end: recruiting and activating creators, producing content that converts, and running TikTok Shop ads and GMV Max so your products sell and scale.
Most brands see meaningful order volume in the first 60 to 90 days once creators and ads are live, assuming a clean run on the platform side. Results depend on product, price, and margin.
We bring them. We seed and onboard hundreds of creators a month to your shop, so you do not need an existing creator network.
Pricing depends on scope and which services you need. Book a call and we will scope the right package for your brand.
Yes. We are a TikTok Shop Partner agency and we work inside the platform every day.
We focus on physical product brands that sell well on video: beauty, fashion, wellness, supplements, food, and home. If your product demos well, it can scale on TikTok Shop.
Yes. We launch and scale UK brands on TikTok Shop UK as well as US brands on TikTok Shop US, using the same system. Ancient Remedies, a UK wellness brand, went from a cold start to £557K in gross sales in 151 days.
Compare us before you call us
The guides brand owners read while choosing an agency: who else is out there, what agencies really charge, and what TikTok Shop takes per order.
One systemOne responsible teamOrders, not activity
Ready to make TikTok Shop your #1 channel?
Book a strategy call. We will look at your shop and show you exactly where the growth is. 30 minutes, and you leave with the plan we would run either way.
You are booked.
Calendar invite is on its way. Have these 3 things ready and the call pays for itself: