Official TikTok Shop Partner
US and UK. 2025 to 2026.
Names are used where we are allowed to use them. Tap any dashboard to open it full size.
6 of the 60+ shops we have run, picked because each one started somewhere different. Read the row that sounds like yours. You do not need the rest.
No case matches this filter. The other shops below might.
Brands we have scaled
A selection. 60+ brands scaled on TikTok Shop.
CPG, US
A 9 figure CPG brand, huge everywhere else and flat here. July closed at $65,459 and 1,322 orders.
The part most brands never see is underneath the number. In the 30 days to 6 September, 14,159 creators posted 27,908 videos, and creator attributed GMV was $103,138, up 322%.
$50K+ days are normal for this shop now, and the lift does not stop at TikTok Shop: Amazon and Shopify grow with it. The 30 days to 7 October closed at $541,764, the 30 days to 12 October at $706,936, and the 30 days to 25 October at $1,007,726. It is now the #3 shop by GMV in its TikTok Shop category. The next targets: $2M a month, #1 in the category, then #1 on TikTok Shop.
This brand had awareness we did not have to build. The constraint was purely how many creators were holding the product. A brand without that recognition takes longer to reach the same curve.
Wellness, UK
Good product, shop had gone quiet, sitting at around £1,000 a month. No creator network, no affiliate program, no system. Wellness is a trust category, so there was no version of this that worked by throwing samples at whoever answered.
Over 151 days the shop did £557,782 in gross sales across 16,441 orders and 16,322 buyers. December alone closed at £175,809 gross and 5,159 orders, up 147% on the month before.
December is peak season for wellness gifts, so the single month figure is a strong month rather than a typical one. The 151 day number is the one to judge us on, and it is the one we led with.
Beauty, UK
A gender inclusive beauty brand with a loyal community. The creator pipeline was dry and the ads were spending for nothing. They had already tried the blast samples at hundreds approach. Creators posted once and disappeared.
Around 50 trained creators did it, and not 1 of them was on a retainer contract. £113,741 of that £167,761 came through as net revenue.
Working without retainers was possible here partly because the brand already had a loyal community to recruit from. A brand with no existing audience usually needs a few paid creators early to get the first content moving.
Books, US
Not a category anyone would pick to start on TikTok Shop, which is exactly why it is in here. If the system only worked on supplements and snacks it would not be a system.
Spend crossed $89,000 across 3 months and cost per order fell 12% while we were scaling. On the organic side, from 1 April to 1 June, 14,801 orders and $211,018 GMV, up 43%. A single 28 day window did $101,144 across 6,990 orders.
This worked because the content was made for people who actually read the book, rather than chasing whatever was trending. A brand that needs its audience built from scratch does not get this curve in 3 months.
Hair, US
Anyone can catch a good week. 5 months is a system. GMV more than doubled on the previous period, and the daily line never fell off a cliff. That flatness is the whole point of this case, and it is the hardest thing on this platform to produce.
A separate 28 day window, to 22 June, did $48,275 across 1,147 orders, up 35%, which is what a normal month looks like once the engine is running rather than being pushed.
A steady line is less impressive to look at than a spike. It is also the only shape that pays a team, holds stock and survives a quarter.
More shops and more months, run the same way.
£156,799 GMV, 28 days, 4,260 customers, up 42%
$154,513 GMV, August 2026, 3,374 orders, up 145%
$130,258 GMV, 28 days, 2,822 orders, up 110%
$113,778 GMV, 28 days, 7,776 orders, up 23%
£72,495 GMV, £49,255 net revenue, 22 Sep to 23 Oct 2025
$69,158 GMV, 28 days, 2,272 orders, up 250%
$56,214 GMV, 28 days, 1,335 customers, up 149%
$56,025 GMV, 28 days, 1,994 orders, up 203%
$53,757 GMV, 7 days, 1,191 orders, up 47%
$53,497 GMV, 28 days, 1,384 orders, up 144%
$37,018 GMV, November 2025, 1,312 orders
$34,049 GMV, 7 days, 1,173 orders, up 334%
$14,363 GMV, 7 days, 362 orders, up 51%
$13,129 ad revenue, 5.05x on $2,600, 22 to 28 Sep 2025
£12,216 GMV, 7 days, 864 customers, up 661%
No other shop matches this filter.
Different countries, categories and starting points. The work underneath them was the same work.
We map the catalog, the margins and the current shop setup before touching anything.
We pick the hero, the creator type and the angles most likely to scale for this specific product.
Creators are picked by hand, never mass approved. Every applicant is vetted before a sample ships.
Every creator gets a specific brief built from hooks already working, with reference videos. Not a paragraph of product information.
Paid only ever follows proven content. In every case here, GMV Max went on after there was something worth amplifying.
Winners scaled, losers cut, every week. Month 1 builds, month 2 optimizes, month 3 pays out.
The community is the part that compounds. Daily presence, feedback on individual videos, and cash campaigns on top of commission. It is what turns somebody who posted once into somebody who posts every week, and it is the difference between a creator list and a creator system.
These are the strong ones, which is what a case study pack is, and you should read them knowing that.
Every curve on this page was slow at the start. We have shops sitting flat right now that we expect to look like Ancient Remedies by Christmas. We are not going to show you a flat line and ask you to trust a forecast.
Mostly they share a cause. Sampling stopped. A brand that commits to 1,000 samples a month and ships 150 does not get these numbers, and no amount of creator management fixes it. If sampling is going to be a fight internally, that is worth knowing before you hire anybody.
Where a case shows a tight window, the wider number sits in the same case. US cookie brand is the example. We would rather you saw both than found the 2nd one yourself.
Book a strategy call and we will open any dashboard on this page live, date filters on screen, and show you how it applies to your shop.
Haseef Bashir, Founder calendly.com/haseef-thebrandbuddies