Brand Type: Wellness / Supplement

Platform: TikTok Shop (UK)

Initial Challenge: Struggling to scale beyond $20–30K/month in sales

🚧 The Challenge

Before working with Brand Buddies, this supplement brand was struggling to grow. Monthly sales hovered around $20K–$30K, and they had no scalable system in place. The affiliate setup lacked direction, content performance was weak, and the brand couldn’t tap into TikTok’s full potential.

🎯 What We Did

• Built a new TikTok Shop growth strategy from scratch, specifically for wellness and supplement audiences.
• Handpicked and trained affiliates with clear content briefs, weekly Zoom sessions, and creator coaching.
• Appointed a dedicated Affiliate Manager to guide and mentor all creators.
• Extracted inspiration from top performing competitors, while developing our own trend-based strategies.
• Launched a new, educational and engaging content funnel that led to fast traction and viral movement.

📈 Key Results (in 30 Days)

• GMV: $53,220.16 — 🚀 54% increase
• Customers: 3,252 — 📈 45.98% increase
• SKU Orders: 3,341 — 🛒 45.98% increase
• Visitors: 193,188 — 👀 15.97% increase
• Shop Performance: 4.4 / 5.0 — 🌟 High Trust Score

✅ Highlight

With a focused strategy, weekly affiliate training, and creator led marketing, the brand skyrocketed from flat growth to top tier sales performance on TikTok Shop within a few month.

Looking to 10x your wellness brand like this?
👉 Book your free strategy call with Brand Buddies and let’s make it happen.